The Effects Of Global Warming On The Earth Essay - 1733 Words

Save the Earth The Earth is slowly dying and we can save it, however, it requires some initiative. Global warming, or climate change, is a very real problem that may soon wipe out the Earth’s resources. Some of which include necessary items such as natural foods and water. This problem doesn’t just happen in some third-world country no one has heard of. This is happening right in our own back yards. This problem has a very simple solution: conserve energy, cut down on Carbon Dioxide emissions, and focus on developing technology that utilizes clean renewable energies. Global warming primarily happens through a process called the greenhouse effect. â€Å"Like global warming, this is a natural phenomenon. As sunlight hits the earth, some of the heat is reflected back into space, while some is absorbed by naturally occurring atmospheric gases such as carbon dioxide and methane. Like insulation, the heated gas and atmosphere keep the earth warm enough to sustain life†(NSU, 2011). While the main purpose of this greenhouse effect is to keep the planet at a sufficient temperature to sustain life, the recent increase in carbon dioxide emissions has led to the Earth overheating. This poor management of energy has led to catastrophic events. Due to climate change, droughts have occurred, sea levels have risen, and storms are more devastating. Climate change has caused temperatures to rise drastically and these temperatures will continue to rise by an unpredictable amount over the nextShow MoreRelatedThe Effects Of Global Warming On Earth1577 Words   |  7 PagesTo sustain life on earth, the earth temperature must be maintain at a very delicate figure. But what if the unthinkable happens? What if the earth’s temperature was to increase by a just mere half a degree, maybe a full or even two or three, the effects could be devastating to the environment, to me and to you. Unfortunately we may have the opportunity to see the effects of the earth temperature rising a few degrees in this lifetime. According to scientist, for hundreds of thousands of years, a phenomenonRead MoreGlobal Warming And Its Effects On The Earth927 Words   |  4 PagesGlobal-Warming Mother Earth is burning as we speak; humanity has killed our precious Earth. Global-warming is a vicious killer that was created by the humans on this Earth, and there s no way to cure it. We,as humans, have the power to cleanse the Earth, but instead we destroy it. Heat is absorded by carbon dixide and greenhouse gases. A greenhouse gas absorb thermal radiation emmited by the Earth s surface. As the sun s energy reaches the Earth’s surface some of it goes back out into spaceRead MoreThe Effects Of Global Warming On The Earth901 Words   |  4 Pages What is Global Warming? Countless feel as if it is a natural phenomenon that the Earth cycles through. They are terribly mistaken. It is the effect of greenhouse gasses that are emitted by the machines we use today. These gasses are becoming trapped in the earth’s atmosphere, causing the temperature to rise. The effects of global warming are all around us and are becoming more prominent. There are already efforts in place to stop it and programs to â€Å"go green†. This climate change is a serious threatRead MoreThe Effects Of Global Warming On The Earth992 Words   |  4 Pagesthe Earth. Global warming is a problem that some people choose to ignore. They claim it doesn’t exist. Global warming is real. It is time for people to stop ignoring it and start finding a solution. What is global warming? Global warming is the result of certain gases building up in the atmosphere that block heat from escaping. These gases are causing a temperature rise in the Earth’s atmosphere and causing climate change. The rise in the Earth’s temperature has had many effects on the Earth itselfRead MoreGlobal Warming And Its Effect On Earth1612 Words   |  7 PagesName: Course: Title: Global Warming Introduction For over a hundred years, humans have understood the possibility of atmospheric warming due to anthropogenic carbon dioxide emissions. As early as 1896, Swedish chemist Svante Arrhenius predicted that a doubling of atmospheric carbon dioxide would raise average global temperatures by 4.95 degrees C (9.0 degrees Fahrenheit) (Valente, 1995). The greenhouse effect, a natural phenomenon that has allowed the development of life on earth, is thought by manyRead MoreThe Effects of Global Warming on the Earth990 Words   |  4 PagesGlobal Warming Earth’s temperature is a vital aspect to Earth and its surroundings. The atmospheric temperature along with natural gases is the significant reasons why Earth inhabits all of its life. When there are changes that alter the natural affects of Earth’s environment there are factors that places the environment at risk. Increase warming of global temperatures account as a major concern of Earth’s surroundings. Global warming is a prominent source to consider how and why the environmentRead MoreThe Effects Of Global Warming On The Earth Essay1320 Words   |  6 PagesGlobal warming is an increase in the earth’s average atmospheric temperature that causes corresponding changes in the climate and the may result from the greenhouse effect. Many people do not believe that this is true. There are multiple studies that provide information to prove global warming is factual. As the years go by, the more damage is being done to our atmosphere and it is affecting the e arth. It is not hard to believe that global warming affects the earth so negatively by the drastic changeRead MoreThe Effects Of Global Warming On Earth882 Words   |  4 Pages Global warming is an increase in the overall temperature of earth atmosphere. Earth s climate is changing, temperatures are rising, snow and rainfall are shifting, and more extreme climate like heavy rainstorms and high temperatures are already affecting the society and economy. Scientists are confident that many of the observed changes are happening because of the global warming. Warming and climate are changing and increasing every year. The main Cause are by people burning fuels to generateRead MoreThe Effects Of Global Warming On The Earth901 Words   |  4 PagesInconvenient â€Å"by Al Gore. In this video Gore is explaining about how the earth has became hotter than it ever has before. The ten hottest years we have ever had have been in the last fourteen years. According to the video the hot test year was in 2005. From Gore’s viewpoint we as the people are causing global warming by ourselves. Because we are the ones that are causing global warming it is having some major effects on the earth. You have Mt. Kilimanjaro, which over the years has had a lot of snow onRead MoreGlobal Warming And Its Effect On The Earth2122 Words   |  9 PagesWhat is global warming and what is the proof that it exists? The topic of whether global warming is real and what the consequences it may have has been heavily debated for quite some time now. The reason why it has been debated for such an extended amount of time is because there are still unknowns to confirm that global warming is a true threat to the earth. Many people do not believe in global warming because they truly do not know the basic concept of global warming. There are missing pieces to

Assessment for Learning and Teaching Free Essays

The key to effective practice is to be able to work out what a child’s specific needs are at one time, and to find ways of creating opportunities for them to succeed (Moyles and Robinson, 2002:281). Assessment is the process of measuring someone’s knowledge, skills and understanding, therefore to get to know the pupils in my class and to understand their learning and behavioural needs I used assessment strategies. Using assessment strategies allows teachers to evaluate learning needs and allow children to all get the correct teaching they deserve, improving outcomes for all learners and making every child matter. We will write a custom essay sample on Assessment for Learning and Teaching or any similar topic only for you Order Now If we think of our children as plants, summative assessment of the plants is the process of simply measuring them. The measurements might be interesting to compare and analyse, but, in themselves, they do not affect the growth of the plants. Formative assessment, on the other hand, is the garden equivalent of feeding and watering the plants-directly affecting the growth (Clarke, 2001:2). Clarke makes an effective link in this metaphor explaining how formative assessment describes processes of teaching and learning and the importance of this, whereas summative assessment takes place after the teaching and learning.Assessment for learning (formative) informs assessment of learning (summative). Teachers need to use their assessment for learning to facilitate learning and to ensure learning is taking place, this will then inform the assessment of learning when their work is marked or levelled at the end of the term or year to sum up their learning, this is important and will allow teache rs to gain an understanding of where this child is in their learning and to discover what a learner has achieved over the year. Black and Wiliam from Kings College, University of London in 1988 were commissioned to find out whether or not formative assessment could be shown to raise levels of attainment. This research concluded that formative assessment strategies do raise standards of attainment: There is a body of firm evidence that formative assessment is an essential feature of classroom work and that formative assessment is an essential feature of classroom work and that development of it can raise standards (1998:13). In my experiences in schools formative assessment really informed my teaching and practice.The class teacher and assistants carried out observations during group work in lessons, however these observations were not used or looked at during the planning process and so the next lessons were too challenging for some learners. When I took over the teaching and planning, I ensured that I used the observations of pupils to inform my planning of the next lesson. The year one teachers also used th e previous year’s plans and both classes had the exact same plans which were not adapted for their class.In my opinion both classes have different learners with individual needs and the learning was not personalised for them. â€Å"Practitioners will need to plan for each child’s individual learning requirements† (Nutbrown and Clough 2006:10). Formative assessment is essential in teaching and if teachers do not use it effectively they may hinder pupils learning. Teachers need to plan to suit all learners individual needs and abilities and if teachers do not do this â€Å"there is a danger of requiring children to take steps that are too large for them, so they can only follow blindly, without understanding† (Harlen et al, 2003:81).The assessment reform group (1999) discusses assessment for learning in practice and summarises the characteristics of assessment that promotes learning for each individual pupil. These characteristics include sharing learning goals with pupils as this helps them to recognise what they are aiming for, also self- assessment which provides feedback for pupils allowing them to recognise their next steps and how to take them. Furthermore assessment is underpinn ed by confidence that every pupil can improve and this involves both teacher and pupils reflecting on assessment data.These characteristics of assessment were seen whilst in schools and when used well by teachers worked very well. Making the learning intentions clear whilst planning helped when assessing children’s understanding and if they had met the success criteria of the learning intention. â€Å"The learning intention is the heart of formative assessment and needs to be made clear at the planning stage† (Clarke, 2001:8). Sharing the learning intentions with pupils is significant in effecting teaching and assessment, â€Å"research shows that children are more motivated and task oriented if they know the learning intention of the task† (Clarke, S, 2001:19).The learning intention needs to be delivered to the pupils at their level of understanding and in my last placement success criteria were used involve pupils in their own learning which in turn developed self assessment and understanding. In my experiences during the plenary worked well in recapping over the learning intentions, giving the pupils the opportunities to self assess whilst in turn giving the teacher a chance to observe their understanding.Black and Wiliam’s research shows that if peer and self assessment is linked with the learning intentions of a task, children’s progress, persistence and self-esteem is improved (1998). In my teaching I used peer and self assessment in my lessons as it allowed pupils to take responsibility for their learning and increase their understanding. In physical education lessons I encouraged pupils to assess themselves and each other’s performances, saying two things they liked and one thing they could improve on.This was beneficial to pupils as they received praise and ideas from their peers which developed their self-esteem and helped with the understanding of the activity. Assessment for learning seeks to involve pupils in peer assessment so that they can reflect and discuss how they can improve their performance on future occasions (Galton 2007). As a teacher I will encourage the use of paired talk as peer discussions involve children talking to each other in a language they are familiar with and therefore more likely to understand.Peer assessment provides children with the opportunity to discuss with and challenge each other which are valuable experiences that cannot be gained when working alone. Vygotsky and Bruner stress the importance of social interactions between learners as this leads to a greater understandin g of the work being discussed (Pritchard, 2009). Furthermore working with a peer, reading work to each other and supporting each other can aid pupil’s learning as Vygotsky suggests further: A child can perform at a higher level when supported or ‘scaffolded’ by an dult or more experienced peer, described as their ‘level of potential development (Whitebread 2003:97). Black and Wiliam’s research however showed inhibiting factors concerned with effective learning and the use of assessment, â€Å"for primary teachers particularly, there is a tendency to emphasise quantity and presentation of work and to neglect its quality in relation to learning† Furthermore â€Å"the collection of marks to fill up records is given greater priority than the analysis of pupils work to discern learning needs† (1998:4).This was apparent in my experiences as teachers were focusing on quantity of work to go in their files and giving a greater attention to marking work, rather than giving pupil’s feedback and helping them understand how they can move forward in their learning. As Galton suggests â€Å"feedback, in the widest sense, involves more than simply correcting mistakes† (2007:84). To assess pupils understanding teachers must be involved in gathering information about pupils learning and include them in critically and constructi vely reviewing their work.The Assessment Reform group discusses the methods for gaining such information and includes observing pupils, including listening to how they describe their work, questioning using open questions and asking pupils to communicate their thinking in different ways (1998). Questioning is an important strategy that I used in my teaching, not only does it keep pupils alert and on task, it allows teachers to elicit children’s understanding and misconceptions. It also provides an opportunity for children to extend their thinking and promotes inclusion. Effective questioning from the teacher can lead to rich class discussions which provide the teacher with a vast amount of information to assess the children’s understanding (Black et al, 2003). From my experiences open questions were more effective as they â€Å"can encourage self-expression and extended responses† (Tanner and Jones, 2003:49). Closed questions on the other hand worked in certain situations for example testing or behaviour management, however if used often in lessons some pupils were afraid of answering as closed questions suggest there is a right or wrong answer and his hindered their involvement and learning. Tanner and Jones support this: Although closed are adequate for assessing lower-order skills and the recall of information an over-reliance on this restricted form of questioning has negative consequences for learning (2003:49). Questioning and observing pupils learning and understanding has informed my teaching and it needs to be consistent and o ngoing for it to be effective. A good teacher needs to ensure they are supporting or scaffolding a child’s learning by questioning and pre-empting mistakes and checking understanding.Observations are a fundamental part of this process and key to ensuring measures of success (Hargreaves, 2002). The school and classroom environment, and the organisation of resources within it, can have a very significant impact on the quality of children and young people’s learning (DfES, 2001). This statement underpins how important the classroom environment is to pupils learning. The organisation of the classroom is significant and pupils need to be able to work in groups or pairs easily and see the teacher at all times. Cluttered classrooms can take pupils attention away from learning.Therefore the layout and organisation should suit these needs. The role play area is another significant part of a stimulating environment. In my experience creating an exciting role play area that links with pupils learning topic, engages pupils and provides a way for learning to take place through play. Pound suggests that â€Å"play encourages creativity and imagination† (2005:74). The organisation and the physical layout are not the only important factors of the classroom environment, even more significant in supporting the needs of learners are the opportunities and challenges offered by the teacher.Teachers need to build up good relationships and have high expectations of pupils in their learning and behaviour. (Arthur, Grainger and Wray 2006). The Primary National Strategy (DfES, 2005) clarifies what pupils need to learn effectively; according to Maslow’s hierarchy of needs it gives the understanding that children need security, comfort and need to feel confident and self worth. Pupils also need to be stimulated and challenged and given opportunities to use their diverse talents.From my own experiences in schools building up professional rapports with pupils and knowing your learners is crucial, as it allows teachers to meet pupil’s individual needs and en sures that children are confident, happy and engaged in their learning (Hutchin, 2006). I was impressed after observing teaching styles and attitudes used by teachers in schools. The relationship between the teacher and the pupils worked well and it was evident that pupils felt safe, secure and cared for. In order to develop into effective learners within the school context it is clear that young children need love and security† (Whitebread, 2003:6). This had a positive impact on the pupils as learners. In my previous teaching placement we had a pupil who had behaviour and personal difficulties, the teachers were able to support and meet his needs effectively by listening to him and using their teaching and management skills effectively. Emotions play an essential part in teaching and learning. We therefore need to make sure that early year’s settings are emotionally positive and supportive workplaces for all learners† (Pound, 2005:79). Behaviour management is another vital part of the positive learning environment. I struggled at first with my behaviour management skills and my authority was not respected. This was due to a lack of confidence in myself and my management skills. As I went through my placement journey I gained more confidence in my teaching, belief in myself to manage behaviour issues and developed my relationships with the pupils which enabled me to gain their trust and respect.From this I really noticed a positive difference in my behaviour management skills. Research shows that behaviour management is inextricably linked with a positive classroom environment as positive teacher efficiency is vital for effective management. Teachers need to feel, think, and behave more confidently allowing pupils to feel secure and therefore they are more likely to respond positively (Arthur, Grainger and Wray, 2006). It is fundamentally important for teachers to establish their uthority with a new class and also for teachers to understand that authority is earned within the context of relationships built by the teacher. Such relationships are dependent on the teacher conveying respect, enthusiasm and knowledge for what they teach and that authority is communicated through a relaxed confidence in management, teaching and self (Rogers, 2002). Behaviour management skills include using preventative behaviour management strategies effectively. These include establishing and practicing rules and routines.In my experience continuously practicing rules and routines is an effective behaviour preventive strategy. Pupils need to be clear about what is expected of them. Rules set limits to pupils behaviour and pupils have to understand what acceptable behaviour is and what is not. Arthur, Grainger and Wray state how important rules, routines and expectations are in behaviour management: Effective rules provide pupils with a physically and psychologically safe predictable environment and work in a preventative way to establish and keep order and maintain momentum through the lesson (2006:107).In my experience it is vital that pupils understand why they need to act a certain way and to gain maximum effects, the rules teachers give should be positively worded, realistic, focused and consistent. Setting aside time with pupils to raise whole-class awareness and inviting student participating into the understanding of rules, cooperation and behaviour will enhance positive working relationships and learning. Rogers supports this by suggesting â€Å"the process is as important as the outcome† (2002:29).The process of involving and including pupils will motivate them and help give them responsibilities and in turn promote behaviour management. I was able to wor k within a positive classroom environment where the pupils were encouraged and their achievements were fostered and celebrated. In my teaching I encouraged and praised the pupils for the work they had done, making sure they knew that I was proud of their work either by showing it to the rest of the class, putting their work up on display or giving them stickers or well done stones as positive reinforcement. Reinforcement and encouragement are very effective strategies I used and will continue to use in my teaching. â€Å"Students value encouragement and feedback. They benefit from the assurance that you have acknowledged their work; the effort and the direction of their work† (Rogers, 2002:86). It is crucial that pupils gain self worth and self esteem as they are strongly related to educational success and emotional wellbeing. As Whitebread suggests if pupils are to â€Å"thrive emotionally and intellectually, young children need to feel love and self-worth, they need to feel emotionally secure and they need to feel in control† (2003:6).Reinforcement and rewards are the main preventative strategies I used to ensure effective classroom management and behaviour. The reactive strategies I set in place were cautioning by informing pupils what would happen if the unwanted behaviour persisted. The pupils would have their name on the cloud if they had to be reminded more than three times and this was a big deal to the pupils in my class. When pupils worked hard or met learning or behaviour targets they were rewarded with praise, stickers, special privileges or having their name on the sunshine.These rewards worked well as preventative strategies to behavioural issues and also help reorientate those pupils who weren’t working or behaving well because they wanted to be praised and rewarded like their peers. This idea is supported by Skinner who believed that behaviour is shaped by punishment and rewards and that children try and avoid punishments and gain rewards, therefore an action or response is more likely to take place again if it is followed by positive reinforcement (Pritchard, 2009).These rewards and sanctions worked for the class in my previous placement, however every class and child is unique and it is vital for teachers to know his or her learners and thei r individual needs and preferences. Arthur, Grainger and Wray support this by saying â€Å"for rewards and sanctions to be effective they need to be fit for purpose- the reward must be something the pupils like and the sanction something they do not like† (2006:110). Therefore teachers need to know what their learners like and what they don’t like otherwise the rewards and sanctions may have counterproductive effect. In conclusion a positive classroom environment is fundamental for effective behaviour management and learning to take place, furthermore assessment for learning is a crucial part of effective understanding and teaching as Hutchin says â€Å"it is not the assessment itself which is important, but what we do with what we know† (2006:41). Teachers need to reflect on their teaching and assessment as Pollard suggests â€Å"reflecting on teaching provides a focus for analysing and developing learning and teaching† (2005:4). How to cite Assessment for Learning and Teaching, Essays

Financial Business Ethics and Social Responsibility

Question: Discuss about the Financial Business Ethics and Social Responsibility. Answer: Introduction The indispensability of business ethics and social responsibility has grown in the recent past with many companies focusing on the development of the business image as social and environment friendly business. Especially in the alcohol industry social responsibility has given paramount importance since most of the consumers have become highly concerned about the environment and society and alcohol is still considered a taboo due to its ill effects on the environment as well as the human health. In business could be defined as the codes that distinguish right and wrong (Jenkins, 2009). It is important to mention that business ethics are extremely effective since it helps the business to go in the right direction. Even though it is very tough to define ethics since it is vast subject it could be said a company following ethical practice should be able to keep its stakeholders content with effective returns and good quality products and services and always working in the right path even during competition. Corporate Social Responsibility or CSR is an effective ethical framework which mainly means that an entity be it an organisation or an individual is obligated to work towards the good and welfare of the environment (Thorne et al., 2010). Social responsibilities of the companies help them top come closer to its consumers and gaining their trust and also helps them to contribute substantially to the welfare of the society as well as the environment (Du et al., 2010). Social responsibility of companies should reflect on its work and activities and should also highlight the good that happens due to the implementation of the CSR strategies (Turker, 2009). The New Belgium Brewing Company is one of the renowned names in the alcohol industry in Colorado which specializes in brewing the best quality ales just like Belgium. The company has become a very renowned name eventually after a rugged start from a small garage of Mr. Jeff Lebesch from where it kept on developing. Over the years the company has not only improved its economic performance but has also had a significant influence of its ethical practice on the consumers. The Corporate Social Responsibility practices done by the company has had a strong influence on the consumers in Colorado which has helped the company gain in size and stature across the place. The present study discusses the significant environmental issues that the company has taken up to resolve and also the different social concerns and constantly working on the strategies to ensure they are properly addressed. Even though the company has implemented effective strategies to work towards the different social problems and environmental issues, it being an alcohol company seriously questions the righteousness it shows (Lindgreen Swaen, 2010). As an alcohol brewery its movements for social responsibility could be seriously questioned given the nature of products it sales and hence it becomes extremely important to discuss the e fficacy of the strategies used by the company to get that tag of socially responsible company (Hartman et al., 2014). Hence the present study will take an opportunity to answer that long sticking dogma on the alcohol companies through their social responsibility actions and to analyse whether New Belgium Brewing Company could be given the status of socially responsible company considering the initiatives it takes towards the well being of the society and the environment (Kolk Van Tulder, 2010). Hence it could be stated that the present assignment will try to answer the key questions related to the concepts of business ethics and social responsibility taking NBB as the case study. Discussion on Ethics and Social Responsibility Environmental issues addressed by NBB and its movements towards sustainability New Belgium Brewing Company has always focused sustainability and has tried to work towards the sustainability of the company by ensuring that the company works towards the sustainability of the environment. The company understands that sustainability is an extremely important issue and hence in order to come closer to the consumers and gain their trust as a sustainable business it is important for the company to work towards environmental sustainability. There are number of environmental issues that the company endeavors to address and one of the most key issues that the company tries to address is to make the company environment friendly (Smith et al., 2010). The New Belgium Brewing Company is the chairman of the sustainability subcommittee and the company focuses on making the business eco friendly. In the recent past energy issues have become one of the key environmental issues and the company realises to handle this issue effectively and hence gives on using cost effective eco f riendly energy saving process to run its operation. The company unanimously takes decision on the issues of environment and the issue of energy is given paramount preference to deal with it efficiently (Turker, 20009). The company has taken a strong stance regarding the clean water concept an initiative by the Environmental Protection Agency. The company has showed support in the in the Clean Water Act which clearly shows its support towards a favorable and clean environment. The company takes serious interest in reducing waste and uses a splendid waste management procedure which has helps the company to contribute towards the well being of the environment (Ferrell Fraedrich, 2015). New Belgium Brewing Company has taken initiatives to reduce pollution especially air pollution and water pollution and has also taken initiatives regarding building greener environment. It is important to mention that the company has handled above issues very effectively by implementing a strategic approach towards these environmental issues. The company has developed effective water treatment and uses only 3.5 gallons of water to make 1 gallon of beer which no other company has been able to do, it is at least 20% less than what other companies will use. The company has invested in newer technology which helps to conserve energy and also cost which is an extremely important movement by the company. The company has installed photovoltaic cells and has also unanimously taken the decision of installing wind turbines to use the wind energy for the operation of the business. The company has installed equipments that use low power to brew ales which has made the business energy efficient ( Godos-Dez et al., 2011). The smart grid installation has made it possible. The use of sun tubes that uses low power illuminates the operational area throughout the day. It is essential to mention that the company has not only supported the EPA Clean Water Act but also has developed a strong water manage. It is essential to mention that the company has not only supported the EPA Clean Water Act but also has developed a strong waste water management system which helps the company to use its waste water in the operation purpose again. The extraction of methane from the waste water management helps the company to use it for around 15% of the brewerys power needs. In order to use the maximum of the materials NBB focuses on recycling almost all the solid waste products even the office materials and this helps the company to act as an example for the concept of Reduce, reuse, recycle (Ramasamy Yeung, 2009). With the time passing by the company has had few lessons in its journey which has helped the company to act efficiently in order to conserve energy and develop the make the product system cost effective. The environmental friendliness of the company has helped it to develop implement certain effective strategies which has served its purpose of being environmentally sustainable (Castaldo et al., 2009). From the use of waste water to the use of sun tubes and the application of wind energy has helped the company to develop a strong platform where it can conserve energy and make their operations cost effective. In the last few years the company has completely dependent upon using renewable sources of energy in the form of solar and wind energy which has helped the company to address then environmental issues taken up by the company. The company completely recycles its waste water to use the 99% of it in the production purpose that helps the company to be environmentally sustainable (Peloza Shang, 2011). The company has made significant movements to reduce carbon emission in the year of 2015. It has developed a sustainable supply chain where it has developed a purchasing guideline that helps the company to identify and address the loopholes in the supply chain for sustainable supply of materials. To continue its environment friendly operations and making sure that it can contribute to the well being of the environment the company conducts life cycle analysis which helps it to understand the shelf life of its packaging components and accordingly takes stance to address these issues (Maon et al., 2009). Overall it could be said that these key environmental issues which the company has taken up is addressed effectively with the help of different strategic approach mentioned above. It is true that the company has taken a stance towards effective and better environment and sustainability as it feels that it has some responsibilities towards the environment which has to be fulfilled. It co uld be said that it is not merely a movement to come closer to its consumer base as it has always tried to act in favor of the environment when it was in the phase of becoming a brand and hence it could be said that the company understands its obligations towards the environment and so NBB takes stance towards sustainability which also has a secondary focus on gaining the trust of the consumers that it has been able to manage with strategic approach to environmental sustainability. Social Responsibility and competitive advantage of the company New Belgium Brewing Company is one of the leading alcohol brewery in Colorado but it experience significant competition in the market which clearly points that the company would have to implement certain strategies which help the company to gain competitive advantage in the market. It is important to mention that the social movements of the company are critical in providing competitive advantage in the market. As stated in the earlier section that the company has been able to manage to work sustainably and also work towards safeguarding the environment effectively and this has clearly helped the company to gain competitive advantage in the market. It is important to mention that the company that the company has judiciously used water so far and has published their sustainability report that has helped the consumers to know the possible movements that the company makes to safeguard the environment as well as work on the social concerns have helped the company to gain trust and confide nce of the consumers. Over the last few years the company has developed its market base by gaining the competitive advantage in the market (Carroll Buccholtz, 2014). The company is a consistent employer and provides employment to a large number of people which makes it one of the significant players in the employment market in its area. The philanthropic involvement of the company has helped a lot of people to know about the company and its activities through its sustainability movements effectively. Event sponsorship and involvement in the charity programs have helped the company to let people know about its intentions to work towards the development of the environment and the well being of the society. The attempt of New Belgium Brewing Company towards the environment has been appreciated by people and this has created significant competitive advantage for the company in the market. The company has continued work towards the community by donating $1 for each barrel of beer sold t o the philanthropic needs of the community which has helped the company to give something back to the community which has been hugely appreciated (Zadek et al., 2013). In the local following the company has been able to get success due to its constant service towards the community for charity and for children that clearly differ the company from the other alcohol selling companies. The company states that success for them not only means economic development of the company but also social development which clearly indicates their gesture towards the community. Hence it could be said that the company has focused on consistently contributed to the social concerns which also make it an important performer from the social context. Overall it could be said that the company has built a strong moral support for itself in the market over the years with its effective sustainable responsibilities. So, it could be said that the company has been able to gain competitive advantage in the market t hrough its sustainable activities for the society (Fassin et al., 2011). Alcohol selling and socially responsible business There has been number of arguments about the beer making companies being not socially responsible due to their primary products. It apparently seems that alcohol companies have their primary products that affect the human health and this is where the biggest controversy lies. As far as the operations and movements of the New Belgium Brewing Company are concerned it could be said that the company has been able to act responsible towards the environment as well as towards the society which has to be said as sustainable. Its movements regarding saving energy, effective waste water management, effective handling of the social concerns like unemployment and addressing of charities and helping NGOs clearly indicate the company is not only focused on the economic development of the organisation but it also its social development by coming closer to the consumers through its sustainable operations. According to David Edgar the former director at the Brewing Association in Colorado the compan y has developed a very sustainable brand image among the consumers which clearly shows the effect of acting sustainably (Lindgreen et al., 2010). The company understands that its key assets are quality, responsibility and concern for the society. The company has continuously worked for the welfare of the environment for instance working on the green building project, through energy conservation system, using renewable energy sources for operation et cetera which clearly tells that the company is working only for the sake of profit and clearly feels strongly for the environment and the society which makes the company close to the society and loved by the consumers as well as the society. Given its continuous movements towards safeguarding the environment and working on the social concerns of the society has helped the company to gain the trust of the common people and hence it could be said that the activities of the company shows that it is more than a brewing company and feels for its stakeholders and the environment that establishes the organisation as a socially responsible corporation (Lin et al., 2009). Conclusion Ethics and social responsibility plays a vital role for every business nowadays and the case study of New Belgium Brewing Company has helped to understand that very easily. Over the years the company has been able to gain trust of the consumers through its signature and quality ale and effective sustainable actions which has helped the company to develop a strong position for them in the market (Cavanagh, 2012). This clearly indicates that NBB is not only concerned about its economic profit but also social profit which it has significantly managed by performing social responsibilities that has helped the company to become socially responsible corporation in the Alcohol industry. To conclude it could be said that the social responsibility actions performed by the company NBB has helped the company to reach the pinnacle of success. References Carroll, A.B. and Buchholtz, A.K., 2014.Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Carroll, A.B. and Shabana, K.M., 2010. The business case for corporate social responsibility: A review of concepts, research and practice.International journal of management reviews,12(1), pp.85-105. Castaldo, S., Perrini, F., Misani, N. and Tencati, A., 2009. The missing link between corporate social responsibility and consumer trust: The case of fair trade products.Journal of business ethics,84(1), pp.1-15. 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