Organisational responses to responsible business drivers Assignment

Organisational responses to responsible business drivers - Assignment Example The aim of this project will be looking at the challenges that McDonald’s has been facing regarding corporate sustainability and the various actions that they have taken as an organization to make sure that their corporate responsibility is enhanced. McDonald’s is one of the most known fast food restaurants globally. McDonald’s has outlets in more than 100 countries. However, their headquarters is in the United States of America. Among other things, the restaurant is popular for its hamburger. However, it should be noted that they also sell products such as French fries, cheeseburgers, chicken, soft drinks, desserts, fish, milkshakes, salad, smoothies, and wraps. There are a number of sustainability challenges that are faced by McDonald’s. One of the sustainability challenges that the company faces is the amount of water that is usually needed to produce beef. About 15,500 cubic meters are usually needed to produce a kilogram of beef. Apart from the water, they will also need 36 kilograms of roughage and 6.5 kilograms of grain just to produce a kilogram of beef. Given the fact: that hamburger is their main product, this trend can be rather alarming (Porter 2008, p. 407). Given the level of competition in this industry, the company has to rely on cheap labour and beef in order to remain competitive. Depending on cheap labour and beef makes it very hard for them to be sustainable. For instance, in most cases the cheaper beef is always not verified. Sometimes, depending on cheap labour might deny an organization the chance of having highly motivated and satisfied employees. Another sustainability challenge that the organization faces is brought about by the effect that consumption of fast food has on human beings. The high growth of obesity cases in the US is always associated with poor eating habits. One of the most commonly mentioned and